This Privacy Policy describes how your personal
information is collected, used, and shared when you visit or make a purchase
on us.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect
certain information about your device, including information about your web
browser, IP address, time zone, and some of the cookies that are installed
on your device. Additionally, as you browse the Site, we collect information
about the individual web pages or products that you view, what websites or
search terms referred you to the Site, and information about how you
interact with the Site. We refer to this automatically-collected information
as "Device Information".
DEVICE INFORMATION WE COLLECT
"Cookies" are data files that are placed on your
device or computer and often include an anonymous unique identifier. For
more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
"Log files" track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.
"Web beacons", "tags",
and "pixels" are electronic files used to record information about how you
browse the Site.
Additionally when you make a purchase or attempt
to make a purchase through the Site, we collect certain information from
you, including your name, billing address, shipping address, payment
information (including credit card numbers, email address, and phone number.
We refer to this information as "Order Information".
When we talk
about "Personal Information" in this Privacy Policy, we are talking both
about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect
generally to fulfill any orders placed through the Site (including
processing your payment information, arranging for shipping, and providing
you with invoices and/or order confirmations). Additionally, we use this
Order Information to:
Communicate with you;
Screen our orders for potential risk
or fraud;
When in line with the preferences you
have shared with us, provide you with information or advertising
relating to our products or services.
We use the Device Information that we collect to
help us screen for potential risk and fraud (in particular, your IP
address), and more generally to improve and optimize our Site (for example,
by generating analytics about how our customers browse and interact with the
Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third
parties to help us use your Personal Information, as described
above.
We also use Google Analytics to help us understand how
our customers use the Site — you can read more about how Google uses your
Personal Information here:
https://www.google.com/intl/en/policies/privacy/.
Finally, we may
also share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful
request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal
Information to provide you with targeted advertisements or marketing
communications we believe may be of interest to you. For more information
about how targeted advertising works, you can visit the Network Advertising
Initiative's ("NAI") educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
Additionally, you can opt
out of some of these services by visiting the Digital
Advertising Alliance's opt-out portal at:
http://optout.aboutads.info/.We share your Personal
Information with third parties to help us use your Personal
Information, as described above.
We also use Google
Analytics to help us understand how our customers use the Site — you
can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/.
Finally, we may also share your Personal Information to comply
with applicable laws and regulations, to respond to a subpoena,
search warrant or other lawful request for information we receive,
or to otherwise protect our rights.
DO NOT TRACK
Please note that we do not alter our Site's data
collection and use practices when we see a Do Not Track signal from your
browser.
YOUR RIGHTS
If you are a European resident, you have the right
to access personal information we hold about you and to ask that your
personal information be corrected, updated, or deleted. If you would like to
exercise this right, please contact us through the contact information
below.
Additionally, if you are a European resident we note that we
are processing your information in order to fulfill contracts we might have
with you, or otherwise to pursue our legitimate business interests listed
above.
DATA RETENTION
When you place an order through the Site, we will
maintain your Order Information for our records unless and until you ask us
to delete this information.
CHANGES
We may update this privacy policy from time to
time in order to reflect, for example, changes to our practices or for other
operational, legal or regulatory reasons.
SPECIAL NOTE FOR MINORS
If you are under 18 years of age, you are not
entitled to use our services, so we ask that you do not provide us with any
personal information. If you are under 18 years of age, you may only use our
services if you are accompanied by a parent or guardian.
CONTACT US
For more information about our privacy practices,
if you have questions, or if you would like to make a complaint, please
contact us.